As a B2B marketer, you can make a huge impact on your company’s sales figures by taking the lead on a very particular type of personalisation.
Pitch decks are a classic request for ‘the colouring in department’.
But gone are the days of a one-size fits all slide show to give to sales teams.
In fact, any company who speaks to their customer base in broad and generic terms is likely to be the first to be removed from any consideration set.
One of the secrets of the best performing B2B companies is that they have their marketing teams equip sales teams with pitch decks and supporting material which can easily be personalised for each individual prospect.
The reason why they do this is to communicate why the solution you’re offering is a perfect fit for the prospect’s specific problem or need, having taken into account their unique set of circumstances and buying criteria.
From outreach brochures, to the sales pitch, and even down to the proposal.
Ultimately, it all comes down to the more personalised your collateral is to the prospect, the more sales your company will make.
This week on the show we’ll get a clear understanding of what to personalise and how to personalise it, so that you can provide your sales department with the ultimate tools to do the job and win the game.