The 401(k) Marketing Podcast

The 401(k) Marketing Podcast


Latest Episodes

How Leveraging Video Can Help Grow Your 401(k) Practice With Katie Braden (Ep. 22)
October 12, 2022

In the aftermath of the pandemic, we are seeing a rise in video content from Zoom calls to social media. If the last five years have taught us anything, its that we cant always meet with our clien

Secrets of a Successful 401(k) Business with Brian Adcock (Ep. 21)
September 14, 2022

How do you define success? In our industry, some consider themselves successful if theyve made a difference in peoples lives and served their communities. In this episode, Rebecca Hourihan is joined

How Conferences Are Evolving for a Better Experience with Ross Marino, CFP®, CeFT® (Ep. 20)
August 16, 2022

What makes a conference stand out to you? Is it the agenda? The keynote speakers? Making meaningful connections? Or maybe the refreshments and food? Attendees often feel like they have to abandon one

Business Development Strategies for 401(k) Advisors with Sasha Cibrian (Ep. 19)
July 19, 2022

To grow your advisory firm, you need initiatives and strategies that can help you reach a broader clientele. In this episode, Sasha Cibrian shares her knowledge on how to design the necessary activiti

Three Marketing Trends Every Financial Advisor Should Follow (Ep. 18)
June 20, 2022

As an advisor, you may feel limited when it comes to ways that you can market yourself to your ideal client. What if you could change that? In this episode, Rebecca Hourihan shares with listeners the

How to Write a Successful Marketing Strategy with Rebecca Hourihan and Sasha Cibrian (Ep. 17)
May 19, 2022

When was the last time you took a step back to assess your business? Reviewing your brand, mission, goals and marketing initiatives will help know if youre on (or off) track. In this podcast, were

How To Improve Your Search Engine Optimization (Ep. 16)
April 25, 2022

Have you ever tried to search for a business or a person but cant find anything about them? More importantly, are you and your company easily discoverable on Google and search engines? When plan spon

Diversifying Your Marketing Strategy With Mike Kane (Ep. 15)
March 21, 2022

When marketing your business, its important to have a diverse strategy so you can reach as many of the right plan sponsors as possible. In this episode, Rebecca Hourihan speaks with retirement plan a

Creating Quality Design for Your 401(k) Business With Missy Schoedel (Ep 14)
February 24, 2022

Good design is more than meets the eye. It impacts the way people feel about your company and its potential long-term success. So, its crucial for modern advisors to invest in thoughtful branding tha

6 Marketing Strategies to Be Successful in 2022 Rebecca Hourihan and Sasha Cibrian (Ep 13)
January 28, 2022

In this episode, Sasha Cibrian welcomes back Rebecca Hourihan , the two dive into a discussion on important updates in the advisory industry as well as marketing trends for 2022. They share their ‘big