The 401(k) Marketing Podcast

Latest Episodes
How Leveraging Video Can Help Grow Your 401(k) Practice With Katie Braden (Ep. 22)
In the aftermath of the pandemic, we are seeing a rise in video content from Zoom calls to social media. If the last five years have taught us anything, its that we cant always meet with our clien
Secrets of a Successful 401(k) Business with Brian Adcock (Ep. 21)
How do you define success? In our industry, some consider themselves successful if theyve made a difference in peoples lives and served their communities. In this episode, Rebecca Hourihan is joined
How Conferences Are Evolving for a Better Experience with Ross Marino, CFP®, CeFT® (Ep. 20)
What makes a conference stand out to you? Is it the agenda? The keynote speakers? Making meaningful connections? Or maybe the refreshments and food? Attendees often feel like they have to abandon one
Business Development Strategies for 401(k) Advisors with Sasha Cibrian (Ep. 19)
To grow your advisory firm, you need initiatives and strategies that can help you reach a broader clientele. In this episode, Sasha Cibrian shares her knowledge on how to design the necessary activiti
Three Marketing Trends Every Financial Advisor Should Follow (Ep. 18)
As an advisor, you may feel limited when it comes to ways that you can market yourself to your ideal client. What if you could change that? In this episode, Rebecca Hourihan shares with listeners the
How to Write a Successful Marketing Strategy with Rebecca Hourihan and Sasha Cibrian (Ep. 17)
When was the last time you took a step back to assess your business? Reviewing your brand, mission, goals and marketing initiatives will help know if youre on (or off) track. In this podcast, were
How To Improve Your Search Engine Optimization (Ep. 16)
Have you ever tried to search for a business or a person but cant find anything about them? More importantly, are you and your company easily discoverable on Google and search engines? When plan spon
Diversifying Your Marketing Strategy With Mike Kane (Ep. 15)
When marketing your business, its important to have a diverse strategy so you can reach as many of the right plan sponsors as possible. In this episode, Rebecca Hourihan speaks with retirement plan a
Creating Quality Design for Your 401(k) Business With Missy Schoedel (Ep 14)
Good design is more than meets the eye. It impacts the way people feel about your company and its potential long-term success. So, its crucial for modern advisors to invest in thoughtful branding tha
6 Marketing Strategies to Be Successful in 2022 Rebecca Hourihan and Sasha Cibrian (Ep 13)
In this episode, Sasha Cibrian welcomes back Rebecca Hourihan , the two dive into a discussion on important updates in the advisory industry as well as marketing trends for 2022. They share their ‘big