The 401(k) Marketing Podcast

The 401(k) Marketing Podcast


The Silent Goldmine: How Tech, Tax Credits & Mandates Are Disrupting Small Business Retirement Plans (Ep. 52)

June 11, 2025

What makes startup 401(k) plans the new frontier for retirement savings?

Join Rebecca Hourihan as she sits down with Kevin Spaeth from PenChecks to explore the modern twists redefining 401(k) plans. They delve into the impact of auto-enrollment and escalation, the role of safe-harbor rules, state-mandated IRA programs, and the introduction of strategic tax incentives designed to engage more businesses. 

Rebecca and Kevin discuss:

Connect With Kevin Spaeth:

Connect With Rebecca Hourihan: 

About Our Guest:

As part of the Clean Up Crew, Kevin Spaeth helps TPAs support their clients in keeping retirement plans clean, compliant, and running smoothly. The goal: to help clients increase average account balances while reducing fiduciary risk.

Since 1997, Kevin has dedicated his professional career to working with ERISA plans, with a focus on helping small businesses empower their employees to prepare for retirement. His background spans recordkeeping, investment management, and the administration of qualified retirement plans.

Today, at PenChecks Trust, Kevin is passionate about reuniting Americans with their hard-earned retirement savings, ensuring no one leaves behind what they’ve worked so hard to earn.