The 401(k) Marketing Podcast
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Latest Episodes
The Power of AI for Retirement Planning Professionals with Spencer X. Smith (Ep. 48)
Are you keeping up with the AI wave in the financial services industry? Rebecca Hourihan chats with Spencer X. Smith from AmpliPhi Digital about the transformative power of AI in the retirement plan i
Unlocking the Potential of Your 401k Business with Mike DiCenso (Ep.47)
Rebecca Hourihan sits down with Mike DiCenso, a renowned expert in institutional retirement plans, wealth management, and fintech innovation. Discover Mikes profound insights on tackling modern chall
5 Strategies to Boost Your Business Value with Brandon Helms (Ep.46)
In this episode, we talk with Brandon Helms, MarshBerry Vice President on the five key strategies for financial advisors to build more value in their businesses. The conversation covers the importance
Why Financial Wellness Programs Often Miss the Mark (Ep.45)
Rebecca Hourihan speaks with Blake Allison, founder and CEO of LifeCents, on the evolving concept of financial wellness, its challenges, and how it impacts both employers and employees. He emphasizes
Creating Compelling Video Content with Laura Garfield (Ep. 44)
Rebecca Hourihan is joined by Laura Garfield, co-founder of Idea Decanter, to discuss the evolution and significance of short-form content and video marketing, particularly for financial advisors. Lau
7 Practical Tips for Financial Advisors in 2024 (Ep.43)
Rebecca Hourihan shares seven practical suggestions designed to smooth out your prospecting pipeline and drive consistent growth for your business. Rebecca discusses innovative ways to enhance communi
Retirement Income Solutions with Nevin Adams (Ep.42)
In this episode, Rebecca is honored to welcome Nevin Adams, a legendary figure in the retirement planning industry. With a career spanning nearly five decades, Nevin has played a pivotal role in shapi
10 Years of Insights: Advisor Retirement Plan Marketing (Ep. 41)
Rebecca Hourihan reflects on a decade of retirement plan marketing. She emphasizes the challenges of change, the evolution of marketing strategies from cold calling to leveraging social media, and the
How to Elevate Your Prospecting and Client Retention with Eric Ryles (Ep. 40)
Did you know that approximately 10-12% of plan sponsors actively shop their plan every year? Tune in to Rebecca Hourihans conversation with Eric Ryles, Vice President, of Customer Solutions at ALM Me
Revolutionizing Payroll Integration with Automation and APIs with Jeff Kayajanian (Ep. 39)
Are you tired of manual payroll processes eating up your time and resources? What if there was an efficient way to streamline payroll integration with your 401(k) recordkeeping? Learn how Payroll Inte