“A customer paying $1,200 a month for a POTS line isn’t rare anymore — and even at that price, the service may shut off any day,” says Jake Jacoby, CEO of TELCLOUD. “We’re bringing back fixed, predictable pricing with future-proof technology.”

In this latest episode of the TELCLOUD POTS and Shots Podcast Series, Doug Green, Publisher of Technology Reseller News, reconnects with Jacoby to examine the dramatic shift from historically low-cost, regulated copper pricing to today’s volatile and often astronomical POTS rates. What was once a $15–$30 utility charge—kept low by FCC regulation and universal service requirements—has now become a specialty, loss-generating service that carriers are increasingly unwilling to maintain.

As Jacoby explains, deregulation opened the door for carriers to raise prices in an attempt to recover the cost of maintaining infrastructure that only 5–10% of customers still rely on. That shift has triggered startling monthly bills—$100, $500, even over $1,200 per line in some markets—and still does not guarantee continuity. “These high prices don’t mean the line will stay on,” Jacoby notes. “Carriers are still shutting off copper regardless of what customers pay.”

This is where TELCLOUD provides clarity and relief. By bridging legacy equipment requirements with modern wireless and fiber technologies, TELCLOUD allows resellers to deliver a fixed, predictable monthly service that is fully backward-compatible yet engineered for the future. TELCLOUD’s wholesale model empowers partners to restore stability for customers while protecting recurring revenue and eliminating the need for costly hardware replacements in elevators, fire panels, emergency phones, and other critical systems.

“We’re not just replacing copper — we’re improving it,” Jacoby adds. TELCLOUD’s platform delivers a modern IP backhaul, long-term service viability, and full compatibility with legacy analog interfaces, ensuring decades of reliability even as 5G, 6G, and satellite connectivity continue to evolve.

As the copper sunset accelerates—with billions of global lines still needing migration over the next three years—MSPs, carriers, and technology advisors are increasingly seeing POTS replacement as a once-in-a-generation opportunity that opens the door to broader modernization initiatives. TELCLOUD supports partners at every skill level, from full white-label arrangements to integrations with major carriers and CLECs.

The episode closes with the series’ signature Shots segment. Broadcasting live from Mexico—home to TELCLOUD’s 24/7 support center—Jacoby introduces a unique discovery: Don Ramón Punta Diamante Reposado, presented in a two-bottle gift box designed for sharing. A beautifully crafted tequila aged in oak and featuring elegant blue-glass accents, it reflects the artistry and heritage behind Mexico’s finest spirits.

The POTS and Shots series continues to blend education, opportunity, and culture — guiding partners through the telecom transformation while exploring the world’s best tequilas.

For more information, visit telcloud.com or call 844-900-2270.