As the Managed Service Provider (MSP) landscape shifts vastly, service providers must fundamentally differentiate their offerings and value proposition to remain competitive. This imperative means a necessary expansion into robust security services, addressing a growing and critical concern for businesses ranging from Small to Medium Businesses (SMBs) right up to the enterprise level. Companies like Cisco and Microsoft are leading this transformation. They are not only ensuring security is built natively into their core platforms, but are also heavily invested in educating MSPs. This education emphasizes adopting a security-first mindset, adhering to industry best practices, and strategically integrating advanced security measures into their service delivery models. In this podcast, TRN senior editor Moshe Beauford explores this pivotal notion. He lays out his thoughts on how MSPs can successfully adapt to the swiftly evolving security landscape. This adaptation mirrors the historical transformation of traditional resellers into Value Added Resellers (VARs)—a shift that requires MSPs to add continuous, high-value security expertise and services to their portfolio.