In this episode of Technology Reseller News, Publisher Doug Green speaks with Jason Goecke, CTO and Robert Galop, CPO of Creo Solutions, about why vCons (virtual conversations) represent a “golden grail” revenue opportunity for service providers, MSPs, and telcos. Drawing on decades of telecom and CPaaS experience, the Creo team explains how their company was founded to help providers “2x their revenue” by layering practical AI, automation, and data intelligence on top of existing communications services. Their focus today: turning the billions of conversations crossing telecom networks into actionable business value. The discussion centers on vCons as a standard container for conversation data—not just recordings, but transcripts, metadata, compliance controls, and context. On their own, vCons “don’t do anything,” as Galop notes, but once you analyze them at scale with AI, they reveal issues and opportunities that would otherwise stay invisible. In one deployment, a service provider believed they had excellent first-call resolution; Creo’s analytics showed that agents were only truly resolving about 24% of calls, with 76% generating follow-ups and extra work. In another case, the very first processed call exposed a serious security gap: an agent forwarding a main number without validating the caller’s identity. “Conversations have been dark data,” Goecke explains. “Now you can light up every conversation and drive value from it.” Creo’s Pulse Conversation Intelligence platform (part of its broader Intelligence Cloud) is designed to make this revenue opportunity turnkey for providers. Rather than asking carriers or MSPs to build AI infrastructure, Creo takes in CDRs and call recordings (or vCons directly), handles speech-to-text, diarization, vCon creation, and then runs domain-specific analytics. Service providers can immediately offer offerings such as: 100% QA coverage for contact centers (versus the typical 2%), AI note-taking and action items for every voice call (not just Zoom/Teams meetings), and deep baseline insight into what’s actually happening across sales, support, and operations. APIs and webhooks then allow these insights and summaries to flow into CRMs, bots, workflow engines, and custom applications, enabling personalized experiences and smarter automation without the customer needing to “speak AI.” A key message for MSPs and channel partners is that they don’t need to be AI experts to sell and deploy this. Creo positions itself as a native AI company, using AI throughout its own development and delivery processes so that partners can simply deliver better outcomes: more meetings booked, better QA coverage, reduced manual note-taking, improved compliance, and richer customer journeys. “That really makes it easy for the service providers,” Goecke notes. “We’re scratching a lot of very important itches—QA, notes, follow-up—and, oh by the way, it’s all AI-forward.” For service providers looking to turn vCons from theory into concrete, recurring revenue in 2026, Creo Solutions invites listeners to learn more at https://www.creosolutions.tech/ and explore the Pulse platform at https://intelligence.cloud/.