James Abercrombie breaks down the modern Acronis stack and the future of MSP enablement at GTIA ChannelCon

“You don’t know what you don’t know—just test it.” — James Abercrombie, Software Vendor Technology Evangelist, Acronis

At GTIA ChannelCon 2025, James Abercrombie of Acronis joined Technology Reseller News Publisher Doug Green to set the record straight: Acronis is no longer just a backup company. It’s a full-featured platform designed to help MSPs grow, secure, and streamline their businesses—without patching together solutions from multiple vendors.

“Acronis today means one console, one agent, one protection plan,” Abercrombie explained. In addition to backup and disaster recovery, the platform now includes remote monitoring and management (RMM), professional services automation (PSA), security, scripting, and deep integrations—all in one native environment.

This integrated approach, he argues, allows MSPs to improve technician efficiency, reduce overhead, and deliver seamless customer experiences. For new customer onboarding, Acronis even eliminates reboot requirements—allowing services to be deployed faster and revenue to be recognized sooner.

Abercrombie, a 20-year channel veteran and GTIA mentor, also discussed his work to support the next generation of MSPs through the Acronis Academy and MSP Academy. These programs provide real-world training to help MSPs break past growth plateaus and optimize marketing, support, and operations. “It’s not just about being an MSP—it’s about becoming a better MSP,” he said.

From solo sysadmins-turned-business-owners to enterprise providers seeking scalable security, Abercrombie’s message was clear: if you haven’t seen Acronis lately, it’s time to take another look.

To learn more, visit acronis.com.