Dan Wensley outlines GTIA’s bold vision for a member-driven, globally connected IT channel

“We’re here to support and help the IT channel grow… and provide a level playing field community.” — Dan Wensley, GTIA

In a milestone interview recorded live at the inaugural GTIA ChannelCon 2025, Dan Wensley, CEO of the Global Technology Industry Association (GTIA), joined Doug Green, Publisher of Technology Reseller News, to discuss the organization’s renewed mission, global scope, and member-first model.

Wensley shared that GTIA emerged from the historic CompTIA organization after the divestiture of its training and certification business. What remains is a sharpened focus on the channel—vendors, distributors, ITSPs, MSPs, and professionals—built around community, education, advocacy, and advancement.

“This is a new brand, a new image, and a new vision,” said Wensley. “We’re not here to sell certifications—we’re here to serve the channel.”

GTIA’s newly structured events, like ChannelCon, offer equal opportunity to all participants regardless of company size. “This is not pay to play,” Wensley emphasized. “Every exhibitor gets the same booth, and every member pays virtually the same amount to participate.”

The 2025 conference featured AI and cybersecurity content, but Wensley was deliberate in ensuring AI wasn’t allowed to dominate every conversation. “Our members told us they still have businesses to run, so our programming reflects that.”

GTIA’s global ambition is more than just a name. With members in over 150 countries and expanding regional communities, GTIA is becoming a global hub for thought leadership, networking, and shared best practices. With events already planned for Indonesia, Australia, and a return to the UK, the association is scaling its reach alongside its renewed mission.

Wensley closed with a call to action: “If you’re in the IT services industry, join us. Let’s grow this channel together.”

To learn more or become a member, visit gtia.org.