“Even today, roughly two-thirds of the people I interview have never had professional IT support. I’m still bringing fire to the caveman.” — Joshua Liberman, Net Sciences

At GTIA’s ChannelCon 2025 in Nashville, Joshua Liberman, President of Net Sciences, joined Doug Green, Publisher of Technology Reseller News, for a compelling conversation that spanned career origins, MSP evolution, M&A strategy, and the role of AI in cybersecurity.

Liberman began with a colorful personal journey—from hitchhiking and odd jobs to discovering his path in IT by making a PC work overnight with nothing but instinct and manuals. That moment launched a 30-year career culminating in Net Sciences, which he founded in 1995 and steadily grew into a dedicated managed services provider (MSP) with a focus on underserved small businesses in New Mexico and beyond.

Despite the maturity of the IT industry, Liberman underscored that “greenfield” opportunities remain widespread. “I frequently see $10, $20, $25 million businesses that have never had professional IT,” he noted, pointing to the enduring need for education and reliable support in every market—even major ones.

Liberman also offered advice to MSPs preparing for long-term success or acquisition. “Start with the end in mind,” he advised. “Build a truly stable, scalable machine that can run without your input… you sell a better business.”

On AI, Liberman expressed cautious optimism. While recognizing its inevitability and potential, especially within ASCII’s growing framework initiatives under CEO Jerry Katavas, he warned of premature deployments and the risks of weaponization in cybersecurity. “We have a tendency to push [technology] out the door before it’s able to walk,” he said.

As a respected figure within the ASCII community, Liberman hinted at future conversations around both AI integration and M&A strategy for MSPs. For more about Net Sciences, visit netsciences.com.