“You can’t cut your way to growth. But you can grow revenue—with very little effort—by letting voice go to work for you.” — Ray Pasquale, CEO, Unified Office

In this in-depth conversation with Doug Green, Publisher of Technology Reseller News, Unified Office CEO Ray Pasquale returns to share a powerful message: voice communications is not a relic—it’s the future of business. And Unified Office is making sure that future includes the tools and intelligence small and midsize businesses (SMBs) need to thrive.

At the heart of the discussion is EngageIQ, Unified Office’s AI-driven analytics and coaching solution originally designed for the fast-paced world of Domino’s franchises and now deployed across car dealerships, dental practices, and hospitality. With EngageIQ, businesses can surface real-time insights from voice conversations, train large and distributed teams, and even assess customer sentiment—at scale.

Unified Office is now pushing this innovation further with a no-code, drag-and-drop AI services platform, allowing customers to build intelligent call flows, IVRs, and analytics processes without software engineers. “If you can use an iPad, you can deploy enterprise-grade AI with us,” says Pasquale.

Importantly, Ray highlights a turning tide: customers and companies alike are rediscovering the power of connected, real-time voice in moments that matter—from resolving a canceled flight to servicing an HVAC emergency. Unified Office’s patented voice platform offers PSTN-quality reliability delivered over an over-the-top (OTT) transmission network, designed to restore the quality and value that voice lost during decades of commoditization.

Pasquale sees the voice layer as a business’s most underutilized asset—and AI as the key to unlocking its potential. By enabling rich, human-centric communications and proactive analytics, Unified Office is helping SMBs reclaim their brand, community connection, and customer loyalty in a digital-first world.

Learn more at: https://unifiedoffice.com