Technology Reseller News Podcast with SmarTrak’s Ted Lee, Live from Cisco Live 2025

“We truly are a revenue machine… Our partners are calling us saying, ‘I need more licenses.’” — Ted Lee, SmarTrak

As competition in the channel ecosystem intensifies, Cisco partners are under pressure to retain and grow customer relationships. In this edition of the Technology Reseller News podcast, publisher Doug Green catches up with Ted Lee of SmarTrak at Cisco Live 2025 in San Diego, where Lee unveils how SmarTrak’s AI-powered application is helping partners do exactly that—with measurable, dramatic results.

Solving the Install Base Challenge

At its core, SmarTrak is a platform designed to help Cisco partners manage the entire lifecycle of a customer’s install base—from subscriptions to Enterprise Agreements (EAs) to lifecycle and incentive programs. What sets it apart, says Lee, is its ability to consolidate Cisco’s data feeds—often spread across dozens of systems—into a unified global view that’s not even available natively within Cisco.

AI-Powered Opportunity Creation

With the launch of SmarTrak v3, the company has enhanced its AI layer to deliver real-time insights into end-of-life, true forward, overconsumption, sustainability swaps, and budget forecasting. “We’re helping people predict and budget five years of Cisco spend instantly,” said Lee. “Our partners are winning seven, even eight-figure deals just from a demo.”

Award-Winning Innovation and ROI

SmarTrak’s impact hasn’t gone unnoticed. The company was recently named the DSI Innovation Partner of the Year for the Americas East region, in recognition of how its platform fuels partner-led growth. One SmarTrak partner recently secured a $17 million win from a rival partner based on the insight provided by a demo alone.

Lee emphasizes that SmarTrak is more than just software—it’s a partner success engine. “We know that channel partners are margin-conscious,” said Lee. “So we focus not only on the application but on adoption—with video training, onboarding, one-on-one support, and forward-looking revenue mapping.”

Built for Channel Adoption

In an industry often plagued by underused tools, SmarTrak is built to be adopted and embraced. Its ease of use, combined with high-touch support, makes it a standout. “People don’t just buy SmartTrack,” Lee says. “They use it—and they grow with it.”

Learn More

To discover how SmarTrak is helping Cisco partners increase retention, revenue, and renewal success, visit https://smartrak.ai/. Mention the podcast, and you might even hear back directly from Ted Lee himself.

Podcast Sponsor: SmarTrak proudly sponsored Technology Reseller’s Cisco Live 2025 podcast series, marking over a year of mutual success and growth.

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