Branded identity and app-like messaging experiences take center stage in CTO Mike Tindall’s product preview

ST. PETERSBURG, FL – At Cloud Connections 2025, Mike Tindall, Co-founder and Chief Technology Officer of Commio, introduced two forward-looking solutions aimed at transforming how businesses engage customers through voice and messaging.

Speaking with Doug Green of Technology Reseller News, Tindall discussed Signature Calling, Commio’s branded calling product developed within the BCID (Branded Caller ID) ecosystem. Designed to address the increasing problem of spoofed phone calls and diminished customer trust, Signature Calling provides end-to-end identity delivery that authenticates the brand, displays company logos, and optionally explains the reason for the call.

“Life is complicated. I like things that are easy.” – Mike Tindall, Commio CTO

“Phone numbers are ephemeral,” said Tindall. “The real question is: how do you establish identity? That’s what BCID and Signature Calling solve for.”

Alongside this, Commio unveiled Instant App, a reimagined version of RCS (Rich Communication Services) designed to turn messages into rich, interactive brand experiences within a user’s native messaging app. “We call it Instant App because it functions like a complete mobile application, right inside the inbox,” explained Tindall. “It allows brands to offer real-time engagement—like coupons, appointment scheduling, or product offers—at the tap of a button.”

Both Signature Calling and Instant App are being soft-launched and will be made available to enterprise customers across a wide range of verticals. Tindall noted that channel partners and managed service providers (MSPs) will play a key role in bringing these solutions to market.

“These tools are especially powerful for industries like automotive, HVAC, and retail, where customer engagement and trust are key drivers of repeat business,” said Tindall. “We’re excited to empower our partners with this next generation of communications.”

To learn more, visit www.commio.com.