ST. PETERSBURG, FL – ICA (Intelligent Communication Assistant), a communications security and AI assistant platform, took center stage at the Cloud Communications Alliance’s Cloud Connections 2025 event with a solution aimed at eliminating robocalls, scams, and fragmented branded calling experiences.

Michael Gough, founder of ICA, presented during the event’s inaugural product showcase and outlined how the platform leverages artificial intelligence to identify unwanted or fraudulent communications in real time.

“There are more than 40 billion robocalls, 20 billion scam texts and a trillion phishing attempts annually,” said Gough. “We’re at an inflection point. ICA brings together voice, text, email and branded calling into one AI-powered framework.”

Gough explained that ICA works similarly to navigation apps like Waze, learning from user behavior across a distributed network. When a robocaller or scammer contacts one ICA user, the behavior is analyzed and logged so that future calls from the same entity can be blocked systemwide.

Unlike existing solutions such as STIR/SHAKEN, which Gough noted cannot cover all traffic types or legacy systems like TDM, ICA uses behavioral fingerprinting and network metadata to make real-time determinations about the legitimacy of a call or message. For calls from known and trusted sources such as a school or hospital, ICA allows communication to pass through without interruption.

Beyond fraud detection, ICA also serves as a digital assistant, with features such as calendar-aware call handling, automated appointment scheduling, and adaptive call routing based on user preferences.

Gough said ICA is currently available via licensing partnerships and is seeking additional partners, such as service providers, CPaaS platforms, and branded calling vendors. “We’re here to complement and enhance the systems they already have in place,” he said.

The company’s website, myica.ai, provides more details about its offerings and partner opportunities.