ORLANDO – Enterprise Connect 2025 – As mobile numbers increasingly become the universal gateway for digital interaction, ensuring trust, accuracy, and identity integrity has never been more vital. In a Technology Reseller News podcast recorded live at Enterprise Connect, Lloyd Tjom, Director of Sales for North America at iconectiv, sat down with Doug Green to discuss how the company is helping carriers and enterprises battle fraud and deliver secure, trusted communications.

“iconectiv is a technology company that provides information as a service to the global communications industry,” Tjom explained. “We help providers properly route traffic—voice, messaging, data—while addressing key challenges like Know Your Customer (KYC), Know Your Business (KYB), and fraud prevention.”

As over 3 billion people now rely on their mobile phone numbers as their primary digital identity, mobile becomes both the portal to opportunity—and a prime target for fraud.

“There are billions of phone numbers worldwide, and with that comes billions of opportunities for criminals,” said Tjom. “From spoofed banks and pharmacies to deepfaked executives, bad actors are using AI and voice cloning to launch increasingly sophisticated scams.”

A chilling example cited by Tjom: in January 2024, an employee at a Hong Kong-based firm was tricked into transferring $25 million after participating in a video call with AI-generated replicas of her company’s executives—including the CFO.

Enter Rich Business Messaging (RBM), iconectiv’s answer to restoring trust. Built on the Rich Communication Services (RCS) standard, RBM enables frictionless, secure interactions between businesses and consumers directly through a phone’s native messaging app. Unlike SMS, RBM is equipped with built-in verification, brand logos, and drift detection—which helps ensure the message is coming from the legitimate sender and not a fraudster.

“RBM combines a rigorous vetting process with network-level authentication. That means consumers can trust that a message is truly from their bank, airline, or pharmacy—not a criminal,” said Tjom. “When trust is broken, it damages brand equity. Studies show 71% of customers stop buying from companies that break their trust.”

For consumers, the result is greater peace of mind. For businesses, RBM reduces cart abandonment, enhances customer experience (CX), and strengthens loyalty. According to Tjom, 87% of customers actively avoid brands they don’t trust—making RBM not just a security measure, but a competitive advantage.

From fighting AI-enhanced fraud to improving compliance and CX, iconectiv is helping reshape the mobile identity landscape for enterprises and carriers alike.

To learn more, visit iconectiv.com and follow iconectiv on social media.

#EnterpriseConnect2025 #iconectiv #DigitalIdentity #KYC #KYB #RBM #RCS #AI #FraudPrevention #CustomerTrust #CX #TelecomFraud