Enterprise Connect 2025 Podcast with Jason Uslan, CCO, Wildix

ORLANDO – In a special podcast recorded live at Enterprise Connect 2025, Technology Reseller News sat down with Jason Uslan, Chief Commercial Officer at Wildix, to explore how the company is scaling its uniquely channel-only strategy while deepening its focus on partner success across North and South America.

“Wildix has always been about channel-first—and that hasn’t changed,” said Uslan. “Our partners own the customer, own the contract, own the pricing. What we do is back them with everything else: sales support, marketing kits, onboarding tools, and AI-powered vertical solutions tailored to real-world use cases.”

Wildix is known for serving underserved verticals such as retail, hospitality, and mid-market sales organizations. At the center of this strategy are two solutions:

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• x-hoppers, an AI-enhanced frontline tool that boosts in-store customer service and helps reduce retail shrinkage.
  
• x-bees, a productivity suite for sales teams, offering AI-driven transcription, translation, follow-up automation, and sentiment analysis.
  

“Our goal is to help partners talk to customers about more than just telephony or UC,” said Uslan. “We want to help them lead vertical, business-specific conversations that drive value and loyalty.”

Amid AI’s dominance at this year’s Enterprise Connect, Wildix is focusing on practical, business-led applications of AI. “We’re hearing a lot about AI-driven CX—voice bots, sales agents, chat tools—and that’s right in our wheelhouse,” Uslan added.

As Wildix expands throughout the Americas, the company remains committed to tailored support. “Every partner is different,” said Uslan. “Some need billing help, others need support with implementations. We offer training, pre-sales engineering, and wraparound support that’s designed to meet partners where they are.”

To learn more, visit wildix.com or stop by Booth 623 at Enterprise Connect.