Everyone has been to one of those conferences where advice on marketing has been offered. Sticky. Relevant. Brand. Many in our community of MSPs and Channels take or make some small steps, but soon the weight of the needs of the day crowds in. However, in this podcast we learn how being both an indispensable and future ready brand has a new urgency. Faced with service price deflation and AI, Mitch Duckler says that establishing brand difference and brand indispensability, is more pressing than ever. Mitch offers a broad overview of the challenge and begins a discussion on the way forward. Mitch offers two books on the topic and offer consultation services. He has worked for household brands, including Coca-Cola and Univeler.

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