Stylus Future Thinking
Latest Episodes
How Soil Can Save the World
While it’s not something that gets a great deal of attention, soil really does have the potential to halt the climate crisis. Christian Ward talks to farmer, coder and physicist Abby Rose, and Stylus’ Head of Food & Beverage, Travel & Hospitality Mandy Sa
Brands as Change Leaders: Decoded Future Panel
Companies who place purpose at the heart of their brand are reaping the rewards of loyal customers as well as piece of mind. In an inspiring panel recorded live from Decoded Future New York, Christian Ward talks to the brands leading the way in terms of s
The Supercharged Store: In-Conversation @ Decoded Future
A new type of omni-intelligent technology is bridging the gap between e-commerce and in-store shopping. In a conversation from Decoded Future New York, Stylus’ head of Retail Katie Baron talks to co-founder and CEO of Neighbourhood Goods Matt Alexander ab
How E-Waste Will Create the Next Gold Rush
As natural resources run out the commercial opportunities of waste as a readily-available alternative are being unlocked by innovative businesses like Lylie's, which creates fine jewellery out of gold salvaged from e-waste. Christian Ward talks to founder
Inclusivity Matters: How Brands Can Get It Right
How can brands generate authentic experiences for hyper-diverse audiences? Christian Ward discusses the important issues around inclusivity and connecting with Muslim women with Kate Johnson, Stylus’ senior editor of consumer attitudes & technology and Na
Can Design Weeks Ever be Sustainable?
Coinciding with the global climate strike, London’s latest Design Festival referenced sustainability as one its key themes - but did its actions really measure up? Christian Ward talks to Stylus’ Senior Product Design Editor Dewi Pinatih and designer, cur
How Brands Can Keep Up with Online Culture
This week we take a look at the state of online culture and the trends that brands should be paying the most attention to, including meme mechanics, the gaming opportunity and trolling as an engagement strategy. Christian Ward talks to Chris McCrudden, Se
Why Artifice, Illusion and Personal Avatars Will Electrify Future Retail
How can brands tap into the consumer desire for artifice and illusion, and how does this desire marry with the pursuit of authenticity? Christian Ward talks to Head of Strategy at BBH Ben Shaw and Katie Baron, Stylus’s Head of Retail about the opportuniti
Scent for Wellbeing: Five Future Fragrance Trends
Thanks to leaps in neuroscience and cognitive understanding, scent is moving beyond the cosmetic to something that can augment our physical and mental health. Christian Ward talks to fragrance specialist Lizzie Ostrom (AKA Odette Toilette) and Stylus’ sen
The Future of Mixed-Reality
What will happen when digital content escapes the confines of the 2D screens of today and creates an interactive layer all around us? Christian Ward talks to spatial computing pioneer and founder of argodesign Mark Rolston and Stylus’ consumer attitudes a