Stylus Future Thinking

Stylus Future Thinking


Latest Episodes

Beyond Body Positivity: Why Brands Need to Shape Inclusive Representation
August 20, 2019

The plus size market is worth $21 billion globally –  and yet most brands are still missing the mark when it comes to truly inclusive body representation. Christian Ward talks to author and editor Bethany Rutter and Stylus’ media & marketing editor Julia

How Gen Z Will Change Food Culture
August 13, 2019

Sober-curious, flexitarian, keto or vegan, Gen Z are pushing the boundaries as never before when it comes to their diets. Christian Ward talks to flavour consultant and Masterchef champion Steven Wallis and Stylus’ head of food, beverage, travel & hospita

Why We Need to Talk About the Menopause
August 06, 2019

By 2020 more than 50 million US women will be 51 or older - the average age of the menopause - and yet this market remains underserved by mainstream brands – why? Christian Ward talks to founder of MegsMenopause (https://megsmenopause.com/) , Meg Mathews

Luxury For All: How Sharing will Shape the Future
July 16, 2019

How can luxury brands adapt to increasing consumer desire to rent rather than own products, and express their identities in more fluid and personalised ways? Stylus’ Tessa Mansfield talks to Henrietta Thompson, co-founder of luxury design rental platform

Fashion’s Digital Future
July 09, 2019

Will we soon live in a world where people are willing to pay for clothes that only exist in digital form? Christian Ward talks to Kerry Murphy, founder of digital fashion house The Fabricant, and Stylus’ assistant fashion editor Lianne Piroddi about virtu

Controversy, Craft and Crucibles of Innovation: Key Trends from Cannes Lions 2019
July 02, 2019

Now in its 66th year, the Cannes Lions festival of creativity brings together creatives and storytellers from across advertising and marketing for a week of thought-leadership and networking. Fresh from the festival, Stylus’ consumer attitudes and technol

How CBD Is Fuelling the Anxiety Economy
June 25, 2019

CBD has burst onto the consumer scene, promising to soothe nerves, erase insomnia and even improve your sex life – but what is it and how can brands harness its moment? Christian Ward talks to Stylus’ US trends reporter and resident CBD expert Emilia Mora

Is there a Future For Packaging?
June 18, 2019

Busy lifestyles, evolving shopping habits and consumer demand for sustainable solutions are throwing up countless challenges for packaging design. Christian Ward talks to luxury packaging consultant Vincent Villeger and Stylus’ product design senior edito

The Traveller’s Guide to Sustainability: Decoded Future Panel
June 11, 2019

As demand for sustainable travel continues to snowball, travel and hospitality brands are creating inventive eco-concepts that offer guests increased flexibility and comfort. In a panel from Stylus’ Decoded Future event in London, journalist Deborah Cicur

What Makes Brands and Broadcasters 'Friends with Benefits'?
June 04, 2019

The co-mingling of retail and media is an essential sweet spot for brands right now. Christian Ward talks to broadcaster, journalist and producer of The Collector’s House (Matches Fashion’s podcast) Danielle Radojcin, and Stylus’ Head of Retail Katie Baro