The appetite for gaming has inspired ad tech players to maximize interactivity through, among other methods, the gamification of advertising. Gamification and other interactive features can breed deep

What can one learn through a combination of the Peace Corps, CPA training, and the ad tech world? On Street Fights Heard on the Street Podcast, we often talk about the virtues of cross-training in

Digilant offers a multi-faceted service model that both diversifies its market opportunity and mitigates its risk as a player in the ever-shifting advertising world. - This multi-faceted approach includes interlocking pieces such as ad tech software,

Location intelligence is expanding beyond its well-known uses for advertising (ad targeting, attribution, etc.), supporting enterprises in a number of other ways. That includes supply chain management as well as decisions about where to open another st...

AR's impact on local is playing out in many ways, including Google's "internet of places" aspirations to let you point your phone at storefronts to reveal information like business details and reviews. It's also happening in brand advertising activatio...

We've all heard of out-of-home advertising: staples such as billboards and subway ads. Audio is one of the oldest forms of advertising, from terrestrial radio to pandora. Shopper marketing has been around for decades to steer in-store shoppers with las...

Digital gets all the attention these days. And rightly so: it legitimately has more robust capability to do things like target audiences and measure results. But we often forget that print media still holds advantages like premium status and deeper eng...

Bringing new dimension (literally) to location data is the field of "3D location." This essentially takes typical lat/long coordinates and adds a Z-axis. It brings new meaning in the form of elevation, which comes in handy in places like high-rise buil...

When most people hear the term "out-of-home" advertising (OOH), they think of old-school billboards and bus kiosks. Those are still staples of the category, but its growth and innovation are being defined by other approaches at the intersection of phys...

The mobile advertising world continues to shift dynamically as both public and private sector influences reshape ad targeting and data collection practices. The phasing out of third-party cookies and increased privacy regulations,