The mobile advertising world continues to shift dynamically as both public and private sector influences reshape ad targeting and data collection practices. The phasing out of third-party cookies and increased privacy regulations,

As ad tech continues to advance and programmatic becomes de rigueur, you'd think managing advertising would be easier for publishers. But in some ways, it's gotten more difficult for publishers to monetize content and optimize ad placement through comp...

Insurance is typically viewed as an old-school industry that's not very sexy. But Cambridge Mobile Telematics VP Ryan McMahon thinks insurance gets a bad wrap in that respect. As the latest guest on Street Fight's Heard on the Street podcast,

Video as a medium continues to gain prevalence given better bandwidth, mobile connectivity, and cultural factors. Creation and distribution tools also continue to democratize "pro-sumer" video like TikTok. But at the professional end of the scale,

Two media consumption trends stick out from the last decade. The first is that video continues to gain prevalence given better bandwidth, mobile connectivity and cultural factors. The second is that our attention is increasingly fragmented between scre...

One elusive component of effective marketing is knowing what consumers are thinking. But even with advances in AI, traditional ad targeting practices often commit basic errors like showing people the same ad several times ...

As much as we love computing, the best technology is that which disappears. Most components of computing are an abstraction layer that stands between you and a given task or experience. That's the case with layers of the typical consumer tech stack inc...

One of the most consequential topics to emerge in local commerce in 2019 (and our upcoming editorial focus for the month of January) is the location-based ad industry’s looming privacy winter. Due to regulations like CCPA,

The location intelligence sector has gotten crowded in the past five years, making it harder and harder to stand out from the crowd. Making matters more difficult, there are looming restrictions such as location tracking in iOS13 and the California Con...

The word "platform" is thrown around a lot these days. It's sometimes invoked for the sake of PR positioning, sometimes to make something sound more sophisticated than it is, but often the technology being described is really more of an application.