You know that question… "If a tree falls in a forest and no one is around to hear it, does it make a sound?" well I have a variation on it for you… “If you share a message and no-one remembers it, did you communicate at all?”...

I’ve used webinars and workshops in my business before and not only do they provide a great opportunity to connect with and add value to your target customer, but they are awesome for generating sales! They offer one of the best conversion rates for...

I’ve been fascinated by human psychology and in discovering how we can use it in our marketing to grow our business. Whether you know it or not, your buying behaviour is influenced by a number of psychological triggers and reciprocity is one of...

A lot of business owners and entrepreneurs think that their ‘offer’ is the product or service that they sell, but it’s not. At its heart, an offer is your core product or service plus added value. The aim of your offer is to create a compelling...

I see so many people with a great product or service, struggling to get potential customers to understand how it can make a difference to their life. There could be a number of reasons for this, but the one I want to tackle in this episode is...

Public speaking is one of the most important and most dreaded forms of communication in life and business. Whether you’re a manager, small business owner, coach or consultant, I believe this is a skill that should be right at the top of your list to...

Positive reviews of your product or service are worth their weight in gold…and that’s why it’s so critical to know how to get them, what should be in them and how to present them to maximise their impact. In my experience though many of us are...

I love a good drama…but I can never switch off my marketing brain. When I recently watched a spy thriller called ‘Summer of Rockets’ by Stephen Poliakoff on the BBC I nearly got thrown out of the living room because I couldn’t stop myself from...

I love a good drama…but I can never switch off my marketing brain. When I recently watched a spy thriller called ‘Summer of Rockets’ by Stephen Poliakoff on the BBC I nearly got thrown out of the living room because I couldn’t stop myself from...

I truly believe that the difference between success and failure in most things comes down to three factors. The trouble is that the entrepreneurial personality type, our human nature and society today conspire to make these three things challenging to...