Essential news for today in the business of podcasting: Over half of business owners are daily podcast listeners, study shows by Reem MakariThe Podcast You Want to MakeInfluencer spend is growing faster than social ad spend by Sara LebowFirst Cann

Here's what you need to know for this week in the business of podcasting. Sirius XM, Barometer, ArtsAI Partner to Create Brand Safety and Suitability Tool.CPMs Plummet for Digital, Less so for Podcasts. Spotify Raising Audience Requirement for Ambas

Here's what you need to know for today in the business of podcasting:Sirius XM Creates a Podcasting Brand Safety and Suitability Tool for Advertisers by Antoinette SiuWhen Data Misleads by Brian MorrisseyYouTube is Experimenting With Longer but less

Here's what you need to know for today in the business of podcasting: First-Ever Auto Brand Share Of Ear Reveals Listening Among Car Owners By Pierre BouvardSpotify to Cut Back Promotional Spending on White Noise Podcasts by Ashley CarmanParents a

Tom Webster presents data from The Podcast Landscape that reinforces the value of (good) branded podcasts and what they could accomplish.Written by Tom WebsterEdited by Gavin GaddisAudio editing and Narration by Gavin GaddisHosted by ART19Sounds Profitabl

Here's what you need to know for today in the business of podcasting. Lapsed listening and podcast churn are due to time constraints by Amrita KhalidPodcasting Today- Audience Insights from Nielsen and Edison Research Publisher Adoption for New V

Essential news from this week in the business of podcasting. Word of mouth is still the best podcast promotion tool, study shows by Reem Makari Frozen's Story Will Continue In a New PodcastAudible partners with Nickelodeon to launch Are You Afraid o

Here's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem MakariNew podcast studies showing growth in ad spend, listeners suggest the bubble hasnt burst by Sara

Here's what you need to know for today in the business of podcasting: July 2023: Top spenders, movers and shakers in podcast advertisingCan the Benefits of Digital be a Rising Tide for All Audio? By Jeff VidlerCTV ad sellers are pushing more content

After talking to so many Podcast Movement attendees last week about how to grow their audience, Tom Webster asks a hard question - should you make the podcast you want to make?Written by Tom WebsterEdited by Bryan BarlettaAudio editing by Gavin GaddisAss