Sounds Profitable

Sounds Profitable


Latest Episodes

FTC Defines Blurred Advertising, Spotify on Apple, Sony Downsizes Podcasting, & More
September 20, 2023

Here's what you need to know for today in the business of podcasting:FTC recommends brands avoid blurred advertising when marketing to kids by Ryan BarwickApples expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech st

I’m Not Exactly Sure What You Do
September 20, 2023

Tom reflects on the many people who would gladly listen to podcasts, if we could tell them exactly what podcasts actually are. A podcasting Got Milk moment.Credits:Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisHosted by ART19

Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad Records, & More
September 19, 2023

Digital Ad Spend Showing Promising Recovery from Recession Fears.[Digiday Source] [Digiday Podcast] [AdExchanger Source] [Adweek Source]IAB launches foundational industry training programs[Source]2024 will see the highest political ad spend of all

Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español
September 18, 2023

Here's what you need to know for today in the business of podcasting: AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They Will Watch Less TV This Fall by Pierre BouvardThis

A Holistic Approach to Podcasting | Feed Drop
September 15, 2023

Bryan Barletta joins E.B. Moss in this episode of Insider Interviews, also featuring Paul Riismandel from Signal Hill Insights and Ken Lagana from Audacy, about taking a holistic approach to the business of podcasting and what it takes to approach podcast

Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More
September 15, 2023

Here's what you need to know from this week in the business of podcasting. Over half of business owners are daily podcast listeners, study shows by Reem MakariHow Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media

Buffy's Podcast Stake, Inclusive Leadership Makes More, APAC Marketers on Measurement & More
September 14, 2023

Here's what you need to know for today in the business of podcasting:Top ten popular podcasts consumed in affluent households by Brad HillOriginal Buffy the Vampire Slayer stars returning for new Audible series about Spike by Sydney BucksbaumInclusi

Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More.
September 13, 2023

Here's what you need to know for today in the business of podcasting: Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio MarketingThe Economist adds podcast subscription tier by Sara FischerAn advertisers guide to the Just

Ad-technical Difficulties
September 13, 2023

This year were celebrating Sounds Profitables third anniversary with a nice slice of humble pie as we reflect on the current state of podcast adtech.Written by Bryan BarlettaEdited by Gavin GaddisSpecial Appearance by Theo BarlettaHosted by ART19Sounds

Claritas Converts ArtsAI, The Delete Act, Importance Of Social Search, & More
September 12, 2023

How Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffNPR adjusts to revenue realities with flat budget projections for -23/24 by Brad HillMarketers focus on search, discoverability as social media us