Sounds Profitable

Sounds Profitable


Latest Episodes

Pepsi Goes Wide, Sports Fans Love Video Podcasts, & More
February 15, 2024

Here's what you need to know for today in the business of podcasting: https://www.insideaudiomarketing.com/post/analysis-shows-how-important-digital-audio-is-becoming-for-retailers...

Taylor Swift’s Podcast Influence, Upper Funnel Success, & More
February 14, 2024

Here's what you need to know for today in the business of podcasting: https://www.insiderintelligence.com/content/most-b2b-content-marketers-have-trouble-creating-right-content-their-audience...

The Subtle Key to Podcasting's Persuasiveness
February 14, 2024

Miles of article inches have been written about podcastings persuasiveness, but NPRs Body Electric takes audience engagement to a new, physical level.- Written by Tom Webster- Edited by Bryan Bar

Branded Content Surging, Building Authentic Multicultural Ads, & more
February 13, 2024

Here's what you need to know for today in the business of podcasting:...

Gen Z Ad Appeal, Slate's Podcast Success, Acast on Apple, & More
February 12, 2024

Here's what you need to know for today in the business of podcasting: https://the-media-leader.com/acast-expects-short-term-impact-on-listens-from-apple-updatehttps://www.adexchanger.com/ctv-roundu

What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More
February 09, 2024

Here's what you need to know for this week in the business of podcasting:The following stories feature reporting specifically by The Download: https://soundsprofitable.com/the-download/what-7m-buy

2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More
February 08, 2024

Here's what you need to know for today in the business of podcasting: https://newsletters.feedbinusercontent.com/a89/a891c4309162160de167c3ced7e02af91c8a9de9.html...

Bumper's Podcast X-Ray, Brand Advertising Growing, More Podcast Investments, & More
February 07, 2024

Here's what you need to know for today in the business of podcasting: https://www.insiderintelligence.com/content/more-than-third-of-marketers-will-increase-their-brand-marketing-investments-this-ye

Reintroducing Podcasting
February 07, 2024

If someone peeked into podcasting in the late 2010s, they wouldve seen an industry in ad tech infancy in comparison to podcastings capabilities now. The official Podcasting Sound Summit at SXSW will

What $7m Buys in Podcasting, YouTube Outpaces Netflix, Spotify Q4 Earnings, & More
February 06, 2024

Here's what you need to know for today in the business of podcasting: https://theankler.com/p/netflixs-threat-isnt-in-hollywoodhttps://digiday.com/marketing/heres-what-a-7m-30-second-super-bowl-ad-