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Latest Episodes
Pepsi Goes Wide, Sports Fans Love Video Podcasts, & More
Here's what you need to know for today in the business of podcasting: https://www.insideaudiomarketing.com/post/analysis-shows-how-important-digital-audio-is-becoming-for-retailers...
Taylor Swift’s Podcast Influence, Upper Funnel Success, & More
Here's what you need to know for today in the business of podcasting: https://www.insiderintelligence.com/content/most-b2b-content-marketers-have-trouble-creating-right-content-their-audience...
The Subtle Key to Podcasting's Persuasiveness
Miles of article inches have been written about podcastings persuasiveness, but NPRs Body Electric takes audience engagement to a new, physical level.- Written by Tom Webster- Edited by Bryan Bar
Branded Content Surging, Building Authentic Multicultural Ads, & more
Here's what you need to know for today in the business of podcasting:...
Gen Z Ad Appeal, Slate's Podcast Success, Acast on Apple, & More
Here's what you need to know for today in the business of podcasting: https://the-media-leader.com/acast-expects-short-term-impact-on-listens-from-apple-updatehttps://www.adexchanger.com/ctv-roundu
What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More
Here's what you need to know for this week in the business of podcasting:The following stories feature reporting specifically by The Download: https://soundsprofitable.com/the-download/what-7m-buy
2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More
Here's what you need to know for today in the business of podcasting: https://newsletters.feedbinusercontent.com/a89/a891c4309162160de167c3ced7e02af91c8a9de9.html...
Bumper's Podcast X-Ray, Brand Advertising Growing, More Podcast Investments, & More
Here's what you need to know for today in the business of podcasting: https://www.insiderintelligence.com/content/more-than-third-of-marketers-will-increase-their-brand-marketing-investments-this-ye
Reintroducing Podcasting
If someone peeked into podcasting in the late 2010s, they wouldve seen an industry in ad tech infancy in comparison to podcastings capabilities now. The official Podcasting Sound Summit at SXSW will
What $7m Buys in Podcasting, YouTube Outpaces Netflix, Spotify Q4 Earnings, & More
Here's what you need to know for today in the business of podcasting: https://theankler.com/p/netflixs-threat-isnt-in-hollywoodhttps://digiday.com/marketing/heres-what-a-7m-30-second-super-bowl-ad-