Sounds Profitable
Latest Episodes
Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More
Here's what you need to know for today in the business of podcasting: - Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+- A recent report from Veriton
B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More
Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfro
Spotify's $10b Goal, Podcasting's SXSW Experiment, & More
Here's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Trojan-horse style," Spotify's Head of Sales for the
Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More
Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, https://soundsprofitable.com/the-downl
Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More
Here's what you need to know for today in the busienss of podcasting: PodPod will be merged into Campaign, Tom Webster writes on using AI as a podcast co-host, why Temu's Super Bowl ad is a sonic bran
Top Podcast Advertisers, Middle East Brand Safety, & More
Here's what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a podcast brand safety tool for Arabic podcasts, 2024
Meet Your New Co-Host
A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure.- Written by T
Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More
Here's what you need to know for today in the business of podcasting: Edward Fuller writes about how to take full advantage of the podcast-heavy SXSW sessions this year, why NPR's Collin Campbell sees
Spreaker's Supporter Club, Spotify entre dans ACPM, & more
Here's what you need to know from today in the business of podcasting. Spreaker introduces new Supporters Club, Quill publishes 2024 Marketing Trends Report, Spotify embraces French podcasting, Busine
Super Bowl Special, Brand Marketing Growth, Slate's Best Year, & More
This week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content was on the rise as new ad product growth in 2023, a