Sounds Profitable

Sounds Profitable


Latest Episodes

Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More
February 28, 2024

Here's what you need to know for today in the business of podcasting: - Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+- A recent report from Veriton

B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More
February 27, 2024

Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfro

Spotify's $10b Goal, Podcasting's SXSW Experiment, & More
February 26, 2024

Here's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Trojan-horse style," Spotify's Head of Sales for the

Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More
February 23, 2024

Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, https://soundsprofitable.com/the-downl

Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More
February 22, 2024

Here's what you need to know for today in the busienss of podcasting: PodPod will be merged into Campaign, Tom Webster writes on using AI as a podcast co-host, why Temu's Super Bowl ad is a sonic bran

Top Podcast Advertisers, Middle East Brand Safety, & More
February 21, 2024

Here's what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a podcast brand safety tool for Arabic podcasts, 2024

Meet Your New Co-Host
February 21, 2024

A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure.- Written by T

Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More
February 20, 2024

Here's what you need to know for today in the business of podcasting: Edward Fuller writes about how to take full advantage of the podcast-heavy SXSW sessions this year, why NPR's Collin Campbell sees

Spreaker's Supporter Club, Spotify entre dans ACPM, & more
February 19, 2024

Here's what you need to know from today in the business of podcasting. Spreaker introduces new Supporters Club, Quill publishes 2024 Marketing Trends Report, Spotify embraces French podcasting, Busine

Super Bowl Special, Brand Marketing Growth, Slate's Best Year, & More
February 16, 2024

This week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content was on the rise as new ad product growth in 2023, a