John Swisher is the co-founder and leader of Ronin Adverstising, a successful marketing national marketing agency that has worked for Fortune 500 companies, large charity based organizations such as YMCA groups, and a couple of jiu jitsu schools including mine, as passion projects.  John is a purple belt and dedicated jiu jitsu student who trains regularly at almost 60 years old.  In this podcast we discuss John’s philosophy of marketing.  He talks about what the biggest mistake he sees jiu jitsu schools and businesses in general make in marketing.  He talks about his approach to training  jiu jitsu and improving his game.  He discusses work with Stout Pittsburgh schools.  This podcast will be of particular interst to those starting jiu jitsu later in life and training as an older person, ” old man jiu jitsu “,  and anyone involved in owning a jiu jitsu school or similar business. It may also be of interest to member/students of Stout PGH schools because we discuss some of my (Warren Stout) philosophy and guiding principals of the Pittsburgh schools that John has help communicate and articulate.  John also discusses his personal philosophy of jiu jitsu and why it is important to him.

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