The world of social media and digital tools marches forward and with every new initiative marketers are challenged with the decision of what delicacy to taste and what should be discarded from their plate. Herein lies the challenge with marketing – we ...

If you recall, there was huge excitement in the tech world between 1995 and 2001 in the era known as the Dotcom Bubble. But then came the crash and many shattered dreams as well as empty bank accounts. Watching what is happening less than a week after ...

If you recall, there was huge excitement in the tech world between 1995 and 2001 in the era known as the Dotcom Bubble. But then came the crash and many shattered dreams as well as empty bank accounts. Watching what is happening less than a week after ...

Let’s start with LinkedIn. Okay, we can agree it was time for facelift but why on earth copy Facebook? Perhaps that wasn’t the plan but it is certainly the outcome and according to many social channels, the reaction is not good.

Let’s start with LinkedIn. Okay, we can agree it was time for facelift but why on earth copy Facebook? Perhaps that wasn’t the plan but it is certainly the outcome and according to many social channels, the reaction is not good.

We’ve been talking for some time now about the enormous value of the Pinterest Buy button, but they are working on a project that will totally upend retail as we know it today. Can you imagine being able to see an image on Pinterest, tap on it,

We’ve been talking for some time now about the enormous value of the Pinterest Buy button, but they are working on a project that will totally upend retail as we know it today. Can you imagine being able to see an image on Pinterest, tap on it,

For a long time, you have heard us say to avoid polarizing topics on social media lest your business risk alienating half of your potential market. Topics typically include gun control, religion, abortion, and of course, politics.

For a long time, you have heard us say to avoid polarizing topics on social media lest your business risk alienating half of your potential market. Topics typically include gun control, religion, abortion, and of course, politics.

The beautiful thing about the Super Bowl is that you don’t have to have $5 million to spend on a 30-second ad. But you must be ready to take advantage of the action through social media and become part of the conversation.