Since ChatGPT hit the streets, nothing has been the same, and were only just starting to scratch the surface of what it can do for our industry. But a piece of technology is only as powerful as how w

Real estate agents have to reach out to hundreds or even thousands of people, while still making each message personalized and tailored to each consumer. The moment our messaging feels canned, templat

Taking massive action after youve suffered a string of failures, setbacks, and losses is easier said than done, as many Realtors have found out. At best, it makes you more timid and hesitant, at wors

Real estate is a competitive space, and with the market swaying, a lot of agents are going back to cold calling to get business. While cold calling works for many Realtors, many people need a differen

Metaverse, blockchain, cryptocurrency, web3, DeFi - these arent just buzzwords. They are terms that are rapidly changing how transactions are happening right now. The idea of having closings take pla

As real estate professionals, its important to have an understanding of the life events that motivate a transaction, including divorce. Because its an emotional time tied in with a huge financial de

Real estate is surprisingly one of the most dangerous professions in the world - we are the only professionals that meet complete strangers at a property and often find ourselves behind closed doors w

The market shift is fast approaching, and we need to leverage all our assets to get through it. Many of us are using social media for marketing, but are we extracting every drop of value out of it?

Our journeys in life and business are full of difficulties and struggles. Most of the time, we choose not to speak about those struggles because were afraid to be vulnerable, and unsure about how we

In business, branding isnt just about the visuals - it also has a lot to do with the words we use and how well they connect with the people we want to work with. This is where copywriting comes in.