Creating good video content can seem intimidating if you have no experience or on-camera confidence. How do you determine the kind of content you should be creating? What steps can you take to feel more comfortable on camera? How can you create...

The MLS is one of the most under-utilized resources in real estate, and agents can make more money by leveraging it. What is some of the data we can gain from the MLS and how can we use it to improve our marketing efforts? What can we learn about our...

The real estate crash of 2008 may be over a decade ago, but many of us are still traumatized by it. How do we condition ourselves so that we can recover from the challenges we face in business? What are the ways we can strengthen ourselves physically,...

Mobile homes are a lucrative business venture, but so few people in real estate know about it. Why are mobile homes such big business? What’s driving the growth in mobile home investment and ownership? How can you get started, even as a new...

Many real estate and loan professionals put too much energy into implementing every new tool and tactic while forgetting the fundamental- building deep connections in our communities. Before we implement a new tool, what is the first thing we need to...

Most entrepreneurs are told that they have to specialize and focus when it comes to finding a niche, but we have to apply this concept to every area of our lives. How do we clean house in our lives and let go of behaviors that delay our progress? What...

The goal of a real estate agent is to turn the people they talk to into deep, meaningful relationships, and that’s impossible to do without a solid lead capture plan. When it comes to capturing leads, what kind of information do we need to collect...

The biggest challenge agents face in social selling is the belief that we have to be a certain persona to succeed, but that misses the point of technology entirely. How should we leverage technology to boost our businesses? How do we show our clients...

When it comes to sharing online, many real estate agents struggle to find the balance between the personal, the professional, and what people actually want to see. What is a “professional social persona”, and why is it the perfect way to build...

The real estate industry has matured to a point where agents are becoming commodities. While this is good for the consumer, it's difficult for real estate agents who have to set themselves apart. Why is it so important to leverage video in order to...