If you want to succeed in real estate and build a sustainable business, you need to have a powerful marketing system. We need a repeatable and scalable process that helps us generate leads.    We’re in the real estate business and whether we want to list, flip, or wholesale a property, it’s impossible to do so at a high level without a marketing plan.    In today’s low inventory market, it’s important to be extremely dialed into our local markets so we’re able to identify and maximize our earnings through off-market deals.    How do we start generating leads and identifying listing opportunities? What source of leads do agents overlook and ignore to their own detriment?    In this episode, I’m joined by investor Zack Boothe. He shares how he went from window washer to millionaire investor, and how to generate great deals right now.  Three Things You’ll Learn In This Episode  How Zack adds 100 Properties to his lead generation list per hour At the moment, the biggest problem in most real estate markets is low inventory. Using the Driving for Deals system and the app Deal Machine, you can generate leads and start building a list of motivated sellers.    The best way to find motivated sellers in a low inventory marketInstead of trying to convince every homeowner to sell their home, look for the property owners who have a pain point you can solve. In our markets, there are many tired landlords, and people who are burnt out on owning a home. Look for physical signs of neglect in the home to know if and when to make an approach.    Why real estate agents miss out on great listing opportunities Most real estate agents feel like wholesalers are taking money out of their pockets, and that they are our competition, but they can actually be our collaborators! Most wholesalers are very specific about the kind of properties they buy and they pass the rest to their Realtor partners. Building relationships with these investors is one of the best ways to boost our businesses.