I had the pleasure to attend this year’s Social Media Marketing World, and got to hear from the world’s best social media experts about what we can do to improve our reach, effectiveness and conversion on social media.    We learned about how to repurpose our content, why podcasting is the most accessible content, resources we can use, and even how we can leverage TikTok! So join me as I share some of my key learnings from Social Media Marketing World.   Takeaways Don’t focus on social media marketing from the real estate world because it’s usually watered down and ineffective.    Live video needs to be the center of your content creation offering.    Consistency is important on Tik Tok, as well as making content that follows the trending topics.