One of the biggest mistakes Realtors make on social media is that they are too focused on selling and can put off potential clients and prospects. How can we be active on Facebook without appearing too ‘salesy’? What does it take to get more referrals? What can we learn from someone who manages over 20 real estate Facebook pages? On this episode, award-winning Realtor and Facebook marketing expert, Vincent Hampton shares how he became a successful Realtor at such a young age by utilizing Facebook.     3 Takeaways Facebook ads allow us to go deeper into connecting potential clientele and prospects. Up to 60% of our marketing dollars should be going towards ad spend.  Don’t just try to sell to people on social media. Be active, post great photos of listings, and get in front of as many people as possible. There are 6 moments where we can acceptably ask for referrals instead of waiting to close the transaction. That is the listing appointment, signing the contract, the home inspection, the appraisal, the clear to close and the funding of the home.   Guest Bio-  Vincent Hampton is an award-winning Realtor, marketer and entrepreneur. He has spent years building a platform that averages over 10,000 viewers a week and that has been integral in building his real estate career at a young age. On Facebook, he loves marketing his clients’ beautiful properties and congratulating them on their sales and purchases! To get in touch, send an email to Vincent@GainesvilleSales.com.