In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur share even more insights about on-site search from SoloSegment’s new report, “B2B Website Engagement in a Cha

In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur dive even deeper into SoloSegment’s new report, “B2B Website Engagement in a Changed World”. Among other topics, Tim and Steve take a look at: How the shift to d...

In the first episode of SoloSegment SearchChat’s second season, hosts Tim Peter and SoloSegment CEO Steve Zakur look at our new report, B2B Website Engagement in a Changed World. Tim and Steve explore the stats that show how important digital has becom...

In today’s podcast episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really anonymous. If you can grab the IP address and dig further to find identities,

In today’s podcast episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really anonymous. If you can grab the IP address and dig further to find identities,

Time and time again we see that people are uncomfortable with the ways companies are using third party data. GDPR was just the beginning. The latest move representing the new wave is Google’s recent adoption of ITP.

Time and time again we see that people are uncomfortable with the ways companies are using third party data. GDPR was just the beginning. The latest move representing the new wave is Google’s recent adoption of ITP.

Gartner’s prediction that personalization will be dead by 2025 was an attention grabbing headline. Irresponsible use of personal data continues to unnerve consumers. But if consumers increasingly expect companies to know them,

Gartner’s prediction that personalization will be dead by 2025 was an attention grabbing headline. Irresponsible use of personal data continues to unnerve consumers. But if consumers increasingly expect companies to know them,

Google’s business model was built on a symbiotic relationship between companies who want their content to be seen, and Google rewarding them for quality content. To be fair, this was so Google could sell ads,