Millennial Body Image Project

Millennial Body Image Project


"Summer bodies" are a scam

June 04, 2025

On today's episode, we dive into the concept of the 'summer body’ and its roots in cultural and historical marketing strategies. (It’s a scam, we tell you!) We unpack the origins of the term “summer body” and provide tangible ways for you to opt out and embrace body neutrality. From the rise of beach culture post-World War II, to the modern-day pressures perpetuated by GLP-1’s and social media, we explore the evolution of body standards.Most importantly, we're giving you practical tips to opt out and feel good in your own skin all summer long. 

Additional body image support resources:

Join us on Patreon for bonus episodes and resources, access to the final episode of every month, and over 2 years of extra content to support you on your body image journey. https://www.patreon.com/c/millennialbodyimageproject/ 

Find your hosts: