In our “5 R’s of Branding,” the first principle is probably the most important – REALIZE; The consumer owns the brand, and the only way to help influence perceptions and encourage loyalty and trust, comes from the relationships you build over time.

Rob Kessler, the inventor and co-founder of Million Dollar Collar, knows a few things about relationship building and joins us on the He Said, She Said, Razor Branding™ Podcast.

Before Million Dollar Collar, Rob built a screen printing and embroidery business from a spare bedroom in his house to over $1,000,000 in revenue before selling the company.  Rob’s sales experience in several high-dollar industries including Diamonds, Real Estate, and Automotive Sales, provided a unique blend of backgrounds to transition him into the fashion world.  His ability to look at the world through a different set of lenses than most people led to his success in every sales job and with both of his businesses.