What happens when your company does incredible work but you cant show half of it?On this episode of He Said, She Said: Razor Branding Podcast, we talk with Lisa Kilwin of Midwest Machining Solutions, a full-service machining and fabrication shop she

Cummings Electrical isnt the electrician you call when a breaker flips. Theyre a major commercial and industrial contractor doing high-stakes electrical work for data centers, hospitals, high-rise multifamily, and massive builds across the country.On

With a name like Sunshine Makarow, you expect bright energy and she absolutely delivers. Sunshine joins us to talk about marketing in a highly technical, highly regulated healthcare environment, where your audience includes everyone from infection pre

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael sit down with Greg Bowman of Precision Core, a leader in the corrugated manufacturing industry serving national brandsmany of which youve seen every day without ever k

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael talk with Meghan Marks, Chief Marketing Officer at Orca Security, about what it takes to buildand branda company in hypergrowth.With 15+ years in tech marketing at co

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael talk with Justin Davidson, Senior Marketing Manager for JE Dunn Constructions Industrial & Manufacturing business unit part of the companys Advanced Facilities G

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael sit down with Linda Richardson, a values-driven marketing executive leading Blue Stream Fibers expansion from Florida into Texas.Blue Stream isnt a traditional intern

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael talk with Jason Gough, a 25-year marketing veteran who went from supplements and nutraceuticals to stone, surfaces, and seriously big kitchens.After decades in traditio

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael sit down with Andrew Burtonfounder and President of Creekside Homeswho has spent decades turning custom home building into a brand of high-performance, beautifully des

What do you do when your product makes people pause, laughor even cringe?In this episode, Jaci and Michael talk with Rochelle Paulet, Marketing Director for Evolve Rat and Mouse Birth Control (yes, really), about the art of branding something the worl