Customer Relationship Managers (CRM) are more important now than ever before.  Being able to build that relationship (from a distance) will be crucial to a company’s survival, even thriving, during this time.

We are here to provide you with some tips to help you help your team in this trying time. Listen in on these tips while you work to optimize your space to best suit you. For information on these strategies, check out our Razor Branding Blog

For information on these strategies, check out our Razor Branding Blog And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

You are an expert at what you do. Your company is different (and better) than the other organizations in your space. You know more about your industry, and your services provide better solutions than the other options.

The Strategic Brand Plan is the blueprint for all of your marketing efforts. Would you ever consider building a house without a blueprint? Then you also should not consider building your marketing efforts without a strategic brand plan.

The Strategic Brand Plan is the blueprint for all of your marketing efforts. Would you ever consider building a house without a blueprint? Then you also should not consider building your marketing efforts without a strategic brand plan.

First, what is a touchpoint? This is everywhere that your brand identity or logo appears, everything that contains your message, and every place that your target audience can come in contact with your organization. So, that’s basically everything.

This week we are talking about Points of Differentiation. When I work with companies, this is the topic we spend a lot of time really digging into because it is so important. If you look and sound just like everyone else,

Very few things in life are actually “one size fits all”. Someone ends up with something that’s a little too big and someone else ends up with it being a little too small. When it comes to building a brand, it’s even more extreme.

Your products and services are not for everyone. If you approach your marketing strategy with the intention of reaching ‘everyone’, then you will actually connect with ‘no one’. For information on these strategies,