This week, Jaci and Michael sit down with David Feinman, Co-Founder and CEO of Viral Ideas, to talk about the art (and science) of video that actually gets watched.

From building The Zombie Run in college to leading a global video-editing agency today, David’s entrepreneurial journey is all about turning big ideas into scalable systems without losing creativity. He shares how Viral Ideas has grown from a $200 experiment into a seven-figure operation—and why the best videos don’t just look good, they make you feel something.

You’ll hear:

• Why simplicity beats flash when it comes to video and branding
• The formula behind viral moments (and how brands can “hook hack” attention)
• How to balance AI tools with human creativity without losing the magic
• The surprising ways team culture drives creative output
• What companies misunderstand most about making video content that works

Whether you’re leading a marketing team or just tired of making videos that fall flat, David’s insights will inspire you to rethink what “viral” really means.

Guest Bio:
David Feinman is the Co-Founder and CEO of Viral Ideas, a Philadelphia-based agency that makes creativity simple, impactful, and scalable. With a decade of experience building ventures, from organizing a national 5K “Zombie Run” in college to producing thousands of videos for brands like eBay and Johnson & Johnson, David knows how to blend storytelling with systems. Today, his global team helps companies transform raw footage into scroll-stopping content at speed, all while keeping the heart of the story intact.