On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Gil Allouche, founder of Metadata, to discuss the role of automation in marketing and how it can benefit both productivity and happiness. Michael, Jaci, and Gill also spent time talking about the idea of bringing a B2C mentality to a B2B world, and the potential for changing the rules of B2B marketing. Together, they emphasized the need for creativity and a willingness to challenge the status quo.

Gil Allouche is the founder of Metadata –a marketing platform for B2B that sets lead generation on auto-pilot using data enrichment and multi-channel targeted ads. Prior to Metadata Gil was the VP Marketing at Qubole – a Big Data cloud company. Previously Gil ran marketing at Karmasphere (Acquired by FICO). Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Gil shares his insights on how he helps his clients bring automation to their marketing efforts.