Rattle & Pedal: B2B Marketing Podcast

Rattle & Pedal: B2B Marketing Podcast


REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire

July 10, 2025

This episode originally aired in April 2023, but its ideas are more relevant than ever in an AI-disrupted world. In this REPLAY, we revisit the challenges of professional services innovation with strategy legend Rita McGrath and Ron Boire, her partner at Valize. Both share a ton of insights on the issues that inhibit professional services […]

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