Rattle & Pedal: B2B Marketing Podcast

Rattle & Pedal: B2B Marketing Podcast


Latest Episodes

Winning the AI-Search Game
October 03, 2025

Traditional Google search is fading fast. In this episode, we explore how generative AI is reshaping visibility and what professional services leaders must do to win the new search game.

The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera
September 19, 2025

AI is reshaping consulting. Is it the end of services as we know themor the reinvention of the business model? Explore the future of consulting with AI-native firms and shifting client demands.

AI: Existential Threat or Opportunity for Consulting Firms?
September 11, 2025

Sparked by a Wall Street Journal piece on McKinsey, we ask: Is AI an existential crisis for consulting firms or their greatest chance to reinvent strategy, talent, and client value?

Is AI the Selling Sherpa We’ve Been Waiting For With Maria Boulden
August 22, 2025

Maria Boulden joins us to discuss AIs effect on sales and the buying cycle, revisiting the Sales Kill Box, and explaining why human sellers remain essential in complex B2B growth.

Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era
August 08, 2025

Accentures bold move to rebrand consulting as Reinvention Services signals a deeper transformation in how firms approach AI, strategy, and client value. Jeff and Jason break it all down.

REPLAY: How to Get Cross-selling Right with Charlie Green
July 18, 2025

Cross-selling remains the most misunderstood approach to revenue generation. In this replay, Charlie Green shares why its crucial for professional services firms to get cross-selling right and offers

REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire
July 10, 2025

This episode originally aired in April 2023, but its ideas are more relevant than ever in an AI-disrupted world. In this REPLAY, we revisit the challenges of professional services innovation with stra

REPLAY: Avoiding the Sales Kill Box with Gartner’s Maria Boulden
July 07, 2025

This episode, originally aired in November 2021, remains as relevant today as it was then. In this REPLAY, we revisit new sales realities. Gartners CSO Whisperer, Maria Boulden, shares why the pandem

Growth That Scales: Aligning Thinkers, Sellers, and Doers to Create Market Momentum
June 27, 2025

Discover how aligning marketing, sales, and delivery through the IC Triad enables professional services firms to commercialize their expertise and drive market momentum.

The Framework for Firms That Want to Win: The Prudent Pedal Growth Framework
June 13, 2025

Explore the Prudent Pedal Growth Frameworka strategic, no-fluff model designed to help professional services firms align culture, strategy, and execution for sustainable growth.