Rattle & Pedal: B2B Marketing Podcast
Latest Episodes
The Winning Elements of Distinct and Valuable Thought Leadership
Jeff and Jason unpack what separates outstanding thought leadership from contentand how to create ideas that shape markets, not just conversations.The post The Winning Elements of Distinct and Valuable Thought Leadership appeared first on Rattle and Ped
Capturing Value in the AI Agent Era: How Firms Can Compete and Win
We break down CB Insights new report, The Future of Professional Services in an AI-First Workforce. Learn how firms can create value, protect brands, and compete in the fast-moving AI Agent Era transforming consulting, delivery, and differentiation.The
2026 Marketing Priorities for Professional Services
In this episode, Jeff and Jason outline the top marketing priorities for 2026expanding your firms Performance Envelope, rethinking brand, and competing in the AI era.The post 2026 Marketing Priorities for Professional Services appeared first on Rattle
Winning the AI-Search Game
Traditional Google search is fading fast. In this episode, we explore how generative AI is reshaping visibility and what professional services leaders must do to win the new search game.The post Winning the AI-Search Game appeared first on Rattle and Ped
The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera
AI is reshaping consulting. Is it the end of services as we know themor the reinvention of the business model? Explore the future of consulting with AI-native firms and shifting client demands. The post The Rise of the AI Native Services Firm with Mich
AI: Existential Threat or Opportunity for Consulting Firms?
Sparked by a Wall Street Journal piece on McKinsey, we ask: Is AI an existential crisis for consulting firms or their greatest chance to reinvent strategy, talent, and client value?The post AI: Existential Threat or Opportunity for Consulting Firms? appe
Is AI the Selling Sherpa We’ve Been Waiting For With Maria Boulden
Maria Boulden joins us to discuss AIs effect on sales and the buying cycle, revisiting the Sales Kill Box, and explaining why human sellers remain essential in complex B2B growth.The post Is AI the Selling Sherpa Weve Been Waiting For With Maria Boulde
Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era
Accentures bold move to rebrand consulting as Reinvention Services signals a deeper transformation in how firms approach AI, strategy, and client value. Jeff and Jason break it all down.The post Rebranding Consulting as Reinvention Services: Accenture
REPLAY: How to Get Cross-selling Right with Charlie Green
Cross-selling remains the most misunderstood approach to revenue generation. In this replay, Charlie Green shares why its crucial for professional services firms to get cross-selling right and offers timeless insights on how to achieve this.The post REP
REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire
This episode originally aired in April 2023, but its ideas are more relevant than ever in an AI-disrupted world. In this REPLAY, we revisit the challenges of professional services innovation with stra





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