How AI is reshaping six essential marketing rolesand what professional services firms must do to adapt, stay strategic, and stay competitive in an AI world.

From AI-enabled search to the growth of industry directories, the forces of the market are making it harder to differentiate a firm. Or are they?

We examine the growing credibility crisis shaking society, business, and professional services. Learn how declining trust in experts and institutions is reshaping decision-making. Featuring data from

Many of the fastest-growing firms are deeply embedded within software ecosystems. Patrick joins the show to explore the secret sauce that makes a partner strategy work.

What does a great software + services firm partnership even look like? Bill Magnuson of Braze and Michael Burton of Stitch show us, real-time.

Chris and Michelle join us to talk about Terceras strategic investments in thought leadership and break down the release of the firms research, the Tercera 30.

From changing regulations to AI and finding better ways to connect with clients, Jeff and Jason set strategic priorities for professional services firms in 2025.

There are some new members hanging around the C-Suite of a lot of corporations. Howd they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means.

AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers.

SEO, podcasts, conferences, advertorials, blogs so many marketing channels to choose from. But which ones are right for MY firm?