Rattle & Pedal: B2B Marketing Podcast

Rattle & Pedal: B2B Marketing Podcast


Latest Episodes

The Credibility Crisis: Its Impact on Society, Business, and Professional Services Firms—and What to Do About It
February 07, 2025

We examine the growing credibility crisis shaking society, business, and professional services. Learn how declining trust in experts and institutions is reshaping decision-making. Featuring data from

How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering
January 24, 2025

Many of the fastest-growing firms are deeply embedded within software ecosystems. Patrick joins the show to explore the secret sauce that makes a partner strategy work.

The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder and CEO of Braze, and Michael Burton, Co-Founder and CEO of Stitch
January 10, 2025

What does a great software + services firm partnership even look like? Bill Magnuson of Braze and Michael Burton of Stitch show us, real-time.

A Peek Inside The Tercera 30 with Chris Barbin and Michelle Swan
January 04, 2025

Chris and Michelle join us to talk about Terceras strategic investments in thought leadership and break down the release of the firms research, the Tercera 30.

2025 Marketing and Growth Priorities. Are They New or Evergreen?
December 20, 2024

From changing regulations to AI and finding better ways to connect with clients, Jeff and Jason set strategic priorities for professional services firms in 2025.

CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board
December 10, 2024

There are some new members hanging around the C-Suite of a lot of corporations. Howd they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means.

Winning the Battle for Mindshare When the Competitor is a Bot
November 22, 2024

AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers.

Marketing Channels: Which Ones are the Right Ones for Your Firm
November 08, 2024

SEO, podcasts, conferences, advertorials, blogs so many marketing channels to choose from. But which ones are right for MY firm?

Why People Don’t Understand Data and What to Do About It with Bill Shander
October 25, 2024

Data visualiation expert Bill Shander joins the show to talk about why people dont understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data.

Segmentation: The Marketing Foundation Firms Seldom Get Right
October 11, 2024

Its the essence of strategy and the basis of everythingculture, hiring, IP, marketing, sales and client serviceSegmentation. Most firms get it wrong. Heres how to get it right.