Rattle & Pedal: B2B Marketing Podcast

Rattle & Pedal: B2B Marketing Podcast


Why Your Marketer Doesn’t Understand Your Firm’s Business

May 06, 2018

A lot of partners express frustration, either directly or implicitly, that their marketers just “don’t understand the business.” Is this a real problem? Or, just misaligned expectations? In our first episode, we dive head first into the issue. And, explore what it means — both for partners and for marketers.