Rattle & Pedal: B2B Marketing Podcast
A Peek Inside Accenture’s Reinvention Research with Francis Hintermann
January 09, 2026
AI isn’t just another technology wave. Francis Hintermann, Global Managing Director of Accenture Research, joins us to explain why “Reinvention”—not digital transformation—is now the defining strategy for growth and relevance.
The post A Peek Inside Accenture’s Reinvention Research with Francis Hintermann appeared first on Rattle and Pedal.
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probabl
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