Rattle & Pedal: B2B Marketing Podcast
The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera
September 19, 2025
AI is reshaping consulting. Is it the end of services as we know them—or the reinvention of the business model? Explore the future of consulting with AI-native firms and shifting client demands.
The post The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera appeared first on Rattle and Pedal.
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probabl
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