Rattle & Pedal: B2B Marketing Podcast
Latest Episodes
Who Should Be Your Firm’s Thought Leaders?
Picking the right faces for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders.
Fortitude: The Key to Sustained Marketing Success
In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude
Intellectual Capital: How to Make an Idea Truly Transformative
Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends.
Bi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned from 200 Episodes
Jeff and Jason look back at the killer insights, occasional misteps, and the most important things theyve learned from 5 years of podcasting.
Referral Genealogy and Developing the Proper Referral Mindset with Brian Caffarelli
Brian shares how to think about referrals, trace the genealogy of our best referral partners, and balance the critical push/pull of both giving and asking for them.
Using Online Reviews to Drive Referrals with Katie Hollar of Clutch
Katie shares the methodology that online marketplaces like Clutch use to publish client reviews and suggests how firms can leverage them to drive a flywheel through referrals.
Referrals: When and How to Ask for Them
If you want to actively pursue a referral strategy, when should you ask? And what should you say? Jeff and Jason dive into the mechanics of asking for referrals.
Referrals. What Are They? How to Position Yourself to Get More of Them.
Do good work and good things follow. Its the typical referral strategy of most firms. But its woefully incomplete. Jeff and Jason dig deep into what a referral is and how to earn more of them.
AI: What to Do Now
Jeff and Jason synthesize the high points they learned from their interviews on AI. And, they recommend what firms should do now.
How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris
For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond.