Rattle & Pedal: B2B Marketing Podcast

Rattle & Pedal: B2B Marketing Podcast


Latest Episodes

Using Online Reviews to Drive Referrals with Katie Hollar of Clutch
June 07, 2024

Katie shares the methodology that online marketplaces like Clutch use to publish client reviews and suggests how firms can leverage them to drive a flywheel through referrals.

Referrals: When and How to Ask for Them
May 24, 2024

If you want to actively pursue a referral strategy, when should you ask? And what should you say? Jeff and Jason dive into the mechanics of asking for referrals.

Referrals. What Are They? How to Position Yourself to Get More of Them.
May 10, 2024

Do good work and good things follow. Its the typical referral strategy of most firms. But its woefully incomplete. Jeff and Jason dig deep into what a referral is and how to earn more of them.

AI: What to Do Now
April 26, 2024

Jeff and Jason synthesize the high points they learned from their interviews on AI. And, they recommend what firms should do now.

How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris
April 12, 2024

For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond.

Automation Domination. Lessons Learned from Efforts to Streamline and Scale 6Sense using AI with Brian Wise, CIO
March 29, 2024

Decoding digital buying signals. Streamlining operations. Brian Wise talks about all this and more including a discussion about where AI is in the business hype cycle.

How Professional Services Firms Are Using AI in Their Thought Leadership Programs
March 15, 2024

How many firms are using AI? What platforms are they using? How are the most effective firms using AI to drive their thought leadership programs? Jason breaks down his latest thought leadership resear

Using AI to Drive Personal Productivity with Greg Baugues
March 01, 2024

In our first video podcast, Greg Baugues shows listeners just what you can do with tools like ChatGPT, Midjourney, and more to drive your personal productivity.

Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell
February 09, 2024

Professional services firms have the most to lose and the most to gain from AI. Getting your firm and your clients ready is the first step. What does it take?

Unlocking the Real Promise of AI with David DeWolf of Knownwell
January 19, 2024

Over 99% of AI deployments to date have been focused on personal productivity. David DeWolf shares how firms can unlock higher layers of operational and strategic value in their AI investments.

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