In this episode, youll hear why its smart to get your data house in order before bringing AI into the mix and why running fast into automation without a plan can lead you to more mess than success.

Learn how to make data your ally in the creative process, and shape campaigns that speak directly to the hearts and minds of your ideal customers.

Guest speaker, Vinessa Lullo, has more than 15 years of marketing and product development experience. Her team prides itself on customizing products and services to meet the demands of customers. However, a recent merger and the COVID-19 outbreak drasti..

Paul Pirozzola has been a sales and marketing leader in the B2B manufacturing space for more than 20 years. Traditional routes to market have been disrupted by digital media, e-commerce, and the pandemic. Today’s sales teams and marketers are looking fo..

During this episode, Matt McBride will share how physical distancing and shelter in place orders have impacted strategic partnership and innovation management in bioscience. What is the effect on product teams? What trends and activities can we track to..

The Coronavirus has disrupted businesses worldwide. Sales leader, David Kreiger, shares what he believes sales teams should focus on as they shift to remote work. Hear his ideas on how to best support clients, protect business and maintain personal heal..

How does the Rock & Roll Hall of Fame persuade people to add a trip to Cleveland, Ohio, to their bucket list of must-have experiences? In this episode, guest Ellie Ovsenik tells you how.Hear how the Rock Hall uses data and digital marketing to engage m...

Learn the do's - and some don'ts - of launching a new product. Brandon Cornuke has been an inventor, retail buyer, corporate innovation leader and now shares his expertise with start-up founders. In this episode, you'll learn what you need and what to a..

 In today’s episode, we’ll learn the “whys” and “hows” of rapid testing. Today’s guest, Tom Madrilejos, has been executing Rapid Testing at Tenlo for the past year across a variety of marketing tactics. Marketers will hear examples of how to launch a n...

Our inaugural episode was streamed live, Thursday, 12/12 at 12 pm PT. Tessa's guest is Linda Owens, Digital & Ecommerce Marketing Manager at Nestlé Professional.About Linda Owens:Linda is experienced in global digital and eCommerce marketing and has a...