Leader Generation

Leader Generation


Latest Episodes

EP106: The Creative Sidekick - How AI Agents Are Changing The Game For Marketers
December 17, 2024

Cheryl Boehm and Tessa Burg discuss the potential of AI agents in marketing. Tessa Burg explains the concept of AI agents and how they differ from GPTs.

EP105: Part 2 - Adopting AI Safely & Strategically
December 10, 2024

Building on part one of the Responsible Use series, Tessa Burg and Patty Parobek explore how organizations can assess AI tools, minimize risks and scale AI-driven innovations effectively.

EP104: Adopting AI Safely & Strategically - Part 1
December 04, 2024

In part one of a two-part series, Tessa Burg focuses on a critical topic for businesses today: the responsible use of AI. With ChatGPT and other AI tools rapidly reshaping marketing and business, this episode offers a thoughtful exploration of why every o

EP103: 100+ Episodes: Reflections & Future Directions
November 26, 2024

In this episode of Leader Generation, Tessa Burg and Cheryl Boehm take listeners on a journey through the podcasts past, present and future.The episode also introduces the exciting launch of the AI Playground, a new initiative designed to demystify AI t

EP102: Building An Agentic Workforce: AI's Role In Modern Marketing
November 20, 2024

How can AI improve your teams productivity and creativity? In this episode of the Leader Generation podcast, host Tessa Burg welcomes Colleen Malloy, CMO of Brunswick Companies.

EP101: Guardrails For Growth: Responsible AI In Business & Marketing
November 12, 2024

Responsible AI use isnt just an optionits a necessity. In this episode of Leader Generation, Monica Richter, Mod Ops strategic advisor and former Chief Data Officer, talks about how a strong AI policy helps protect brands, builds client trust and enco

EP100: Driving AI Transformation In Marketing In 2025
November 05, 2024

Curious about how AI will shape the future of marketing? In this milestone 100th episode of the Leader Generation podcast, Eric Bertrand and Tessa Burg take a look at whats next for AI-driven marketing.

EP99: CMO Insights: Brand Power In An Automated World
October 29, 2024

What does it take for a brand to stand out in a world dominated by automation and AI? Tessa Burg finds out from Jeni Gardner, a seasoned marketing and media executive.

EP98: The Mindset Era: Building Authentic Connections In Digital Marketing
October 22, 2024

What if the key to future-proofing your digital marketing strategy lies in human connection?In this episode, Phil Schraeder, CEO of GumGum, talks about a contextual-first approach to marketing.

EP97: Creating AI Policies That Promote Innovation & Trust
October 15, 2024

How can businesses use AI while maintaining trust? In this episode, Tessa Burg and Patty Parobek discuss developing AI policies that balance innovation and responsibility.