Because You're Worth It - this episode is your L'Oréal moment

How to take pride in what you charge.

Stop Diagnosing wallets and giving discounts, these negative practices hurt our business and highlight a mindset issue.

In this Ask Jaz episode I discussed all the reasons why you need to STOP underselling yourself, starting from a lesson me and my wife learned in Singapore. 

I explored common reasons behind this trend, such as fear of rejection and a lack of confidence, particularly among new practitioners. I shared my perspective, emphasizing the importance of building confidence through continual learning and practical experience.

I also discussed the concept of 'neuro-fiscal drag' – the phenomenon where a figure in your mind gets substantially reduced by the time it comes out of your mouth. This mindset often leads to dentists undercharging for their services. It's crucial for dental professionals to take pride in their work and understand the value they bring to their patients. After all, we're not just providing a dental service; we're restoring confidence and quality of life.

Remember, valuing your work appropriately is not just about financial gain; it's about respecting the skill, effort, and care you put into each procedure.

Highlights of the Episode:

0:00 Opening Snippet

0:52 Experience in Singapore

4:24 The Late Night Emergency

5.37 Don't apologize for your fee

6:32 Introduction

10:24 Neuro-fiscal Drag

11.38 Why NOT to give Discounts

13.37 Don't diagnose wallets

15.03 Gaining Confidence 

23:35 When a patient laughed at the fee!

32:42 Protrusive Guidance